Ecommerce

When it comes to Ecommerce, customers develop loyalties to specific websites based on their own shopping experiences. From readily searchable products to a smooth checkout and speedy fulfilment, these factors will all affect whether customers return to your site. With online customers generally being more impatient, you don't have long to make a good first impression

Increasing your customer base and retention

The key to customer acquisition is visibility in search engines – see Ecommerce SEO. Our Ecommerce stores are built to be easily indexed by Google and other major search engines. When it comes to customer retention, our customer account creation recognises returning customers to speed up checkout and by creating an interesting and user friendly website your customers will want to come back again and again.

Ease of use

An intuitive, needs-based navigation coupled with our useful faceted search functionality will help potential and returning customers find the products and services they need quickly and easily. We also seamlessly integrate cross and up-selling suggestions to increase average order value and your return on investment (ROI).

Impatience is a virtue

There's nothing more annoying than a site that takes ages to load, in fact most shoppers give up and leave. We ensure that our ecommerce sites are fast to load by using well designed cascading style sheets (CSS) and appropriately sized files

Customer reassurance

Many people are still cautious of buying online, especially when the media regularly carries stories of internet fraud. Therefore your website design and content has to reassure visitors that you are a reputable, trustworthy company.

Streamline checkout

We've spent a lot of time researching and conducting usability testing on our checkout processes to ensure that they are logical, user-friendly and grounded in common sense. Simplicity is the watchword of our new express one page checkout that doesn't require registration prior to purchase (often a big turn off for customers).

Security and confidence

With our Ecommerce solution you can be confident of a reliable system which responds to high traffic needs and is fully accessible. Checkout is secure and you can track orders online. It is simple to use and can be integrated into back end systems, including fulfilment partners thus reducing costs and maximising profits.

Analysis of statistics

For an Ecommerce business, metrics and KPIs are vital in gauging the success of your online store. We combine Google Analytics, customer data captured via surveys and top line sales information to give you a rounded view of your customers and their behaviour. This intelligence can then be fed into CRM systems and used to improve the performance of your site and digital campaigns.